How did it all start?
Having my own brand, for which I could also do creative work myself, has been a passion and dream of mine for some time. Over and over again, I have noticed that many dog and cat products simply do not deliver on what they promise. One day, our dog Miša, who has skin conditions due to allergies, no longer wanted to sleep on her dog bed because it was making her itch. That was the moment when I started thinking that something needed to be changed or improved. Because I had a lot of experience with allergies (with my children and dogs), I was convinced that there are a lot of other dog and cat owners with the same requirements and expectations. After months of researching and searching for the highest quality materials and anti-allergy and antibacterial fillings, I made the decision to try to create something new.
This was followed by six months of brand development under the slogan "let pets' dreams come true". All of my pets were actively involved in product testing. I believe that a product should be functional, high-quality and good for the animal, but it should also be visually pleasing and seamlessly fit the interior design of our homes. Eventually, I found suppliers who fit my needs and were able to bring my ideas to life.
Today, my regular ritual is an afternoon walk with my family and my dogs. This activity gives me time to relax and discuss new product ideas. All products are made of materials of the highest quality, with loving details and a lot of passion.